Self initiated project re-branding the snow sports society for Leeds Metropolitan university. Concept behind the project was focused on modern western American gang culture, devised after talks with the club leaders. Two tone colour scheme used throughout the identity. Logo was developed after research within the ski and snowboard industry to keep it correspondent to current companies and competing societies. Developed and produced a series of promotional products for recruitment events such as the ‘Freshers Fairs’. In addition, produced a range of merchandise such as T-shirts, hoodys and bandannas.
